RuStyle together with Al Alamia Satellite Channel are pleased to inform you that they are an exclusive producers, organizers and media sponsors of the unique event of MISS ARAB LONDON 2011.

Al Alamia TV is a new Arabic vision in today’s media. it is the first London-based general entertainment satellite channel that targets both Western and Arabic audiences at once.

Its universal view of the future media aims to highlight the modern perspective on the interaction and the relationship between the Western world and the Eastern culture.

RuStyle and Al Alamia TV are delighted to announce the event of a pageant that celebrates the beauty, intelligence and morals of women from Arabic and Middle Eastern origins living in the UK.

This beauty pageant will show the girls competing for the crown of Miss Arab London 2011 and the chance to represent their country at the televised reality show at Al Alamia TV. The rigorous selection process will screen contestants on their beauty, intellect and poise.

From Friday 7th October 2011, Al Alamia TV will exclusively be broadcasting one episode per week which will follow the journey of 22 beautiful Arab girls as they compete to be crowned Miss Arab London 2011. The show will give the audience a chance to know the contestants more closely, as each week they are taken out on several different activities ranging from pampering spa sessions right down to solid training.

The final will take place on Saturday 29th October 2011 at The Gibson Hall and will be broadcasted live exclusively on Al Alamia TV. On the night there will be a number of performances, including Britain’s Got Talent & X Factor contestant Francis Alejandro Cardoso alongside his group Dance Flavourz.

The contest is first of its kind as it celebrates and preserves the Arab heritage and traditions and will not include a swimsuit competition. Girls who dress in a Hijab (veil) are also welcomed to participate in the contest.

Fashion TV, a proud sponsor for the event, will later be broadcasting footage of the final.

The final  will be filmed in front of a large live audience, televised on Al Alamia TV with association with Fashion TV and streamed to over 26 countries, which will be able to participate through a voting system. In addition to the competition, there will be Arabic A-List star – TBC, Dance flavours and many other artists.