“Crème de la Kremlin”
The daughter of a north Russian fishing company boss, Alina used to work in banking but now runs a PR and concierge company, RuStyle, which caters to the super wealthy
“Meet the Russians”
Alina is a well-known socialite in London, especially among the Russophone community is 28 and came to London six years ago. She graduated from the Higher School of Economics in Moscow, and then the London School of Economics. She was then catapulted into the business world as an investment banker at Barclays Capital.
According to her she left banking as, it was not really her thing to sit in front of the computer screens in an office all day long. She set up her Project Management, PR and Event Management Company – RuStyle in 2009 in London (along with sister Nadia) and now specialises in organising a wide range of projects for the Performing Arts: jazz, pop concerts and ballet performances in the United Kingdom and other countries.
“Made in Moscow and Living it up in London: why ambitious young Russians keep coming”
…So does Alina Blinova, the sophisticated daughter of a fishing-company boss in northern Russia, who’s tried banking but now runs a PR and concierge company, and has spent the day I meet her hiring a boat in Naples for a client. Likewise, Serg and Alina are at pains to emphasise that their jobs in London don’t just cater to rich Russians. Alina says 70 per cent of her clients are non-Russians. “Even though our company’s called RuStyle, it’s not about how we are Russians. The idea is that we are bringing the Russian style of thinking to solving problems.”
“How London turned into Richistan: The city with more super-rich than anywhere else proves Putin had a point when he taunted PM about losing his capital to oligarchs”
Alina Blinova runs Rustyle, which she describes as an events management, PR and lifestyle company. ‘Last summer a Russian friend came over and told me he wanted the most expensive house on the market,’ she says. ‘He didn’t care where, or how big it was. He bought a house costing £100 million with its own helicopter pads. He only uses it for two or three weeks a year.’ Her friend, a millionaire fashion designer originally from Ukraine, adds: ‘London is easy to live in and I feel safe here. There are cases where the men buy expensive mansions so that they can send their women and children to London…